Marketing automation, or Martech, has been the buzzword for digital marketing for a while now, but did you know that it can also be used for offline communication? Yes, you heard it right! Marketing automation can help you streamline your offline communication channels too.

Think about it – you spend a lot of time and effort on creating brochures, flyers, and other marketing collateral to be distributed offline. But how do you track the effectiveness of these materials? How do you follow up with potential customers who expressed interest in your brand offline?

This is where marketing automation comes in. With the right tools and strategies in place, you can track the effectiveness of your offline marketing efforts just like you do for your online channels. You can capture leads through QR codes or custom URLs on your print materials and automate follow-up emails or SMS messages to nurture them further.